THE LOCAL GOOD
The Local Good is a non-profit organization with the mission of engaging, connecting, and mobilizing Edmontonians to share their voices and build together as a progressive and sustainable community.
Project Scope
BRAND DESIGN BRAND STRATERGY LOGO DESIGN
COLLABORATORS
Mimi Ngo Sarah Marsh Rizwan Ali
The Local Good Edmonton (Local Good) connects and mobilizes people who want to lead a more sustainable life while supporting the local community and economy. As the climate crisis continues to devolve, They have also begun to see a need for more radical, action-based initiatives for the Local Good and its community.
PROJECT GOALS
My objective was to create a brand that allows for the communities in Edmonton to feel included. With the organization being started primarily about focusing on climate change, they wanted the logo to keep with the nature theme but reference Edmonton. This movement is about starting change in Edmonton, so it was very important to the board to have the connection to Edmonton apparent.
